Ways to Use Social Media In Your Ministry

d_kow7ihnnw-saulo-mohanaSocial media is a vital part of doing ministry in our world. A ministry that isn’t leveraging social media is missing, in my opinion, one of the most effective ways of communicating with people in our culture. Everyone seems to be using at least one social media network and most people are using multiple ones. So how can we in ministry take advantage of this?

I want to suggest a few simple ways you can use social media in your ministry. Some of these suggestions are things we are currently doing in our ministry while some of them are things we are not doing but other ministries are.

Event Promotion. This is by far the easiest and most popular way ministries are using social media. However, this can be overdone. People want to see more than event promos on your social media accounts. More than likely if all they see is promos for your next event they may stop looking at your account all together or glance over it in the future. So promote your events but do so wisely.

Event Pictures. It’s easy to post promo stuff about your event but it’s another thing to intentionally get good photos from your events to post. People both at the event and not at the event will enjoy seeing pictures. This is also a great way to show people on the outside what your ministry looks like. Be sure to capture good photos. Have someone who is gifted in this area take photos at your events and post them on your social media accounts.

Sermon Quotes. This is a creative way many churches are using social media. It’s also a great way to get the sermon out of the pulpit and into the minds of people throughout the week. Take quotes from the sermon and post them throughout the week. This allows people to be reminded of what they heard but also share God’s Word with other people via social media.

Worship Set. This is another creative thing many churches are doing. Simply post the songs your worship band did on social media. This is a great way to communicate the songs you sang with your people since many of them may love the songs you sing but not know the title. I’d encourage you to search #worshipset and #sundaysetlist on Twitter, Instagram, or Facebook to see some examples of churches doing this kind of thing.

Highlight Volunteers. Volunteers are vital to any ministry. We should always be looking for creative ways to brag on them and a way to say “thank you.” Social media is a great place to do just that. It allows us to publicly thank them and brag on them for a bit. Some churches do a “Volunteer of the Week” type thing. They pick a volunteer every week that serves in their ministry and they post a picture and some thoughts about them. They usually highlight where they serve in their ministry and then give them a public “thank you” for all to see. One of the churches that is doing this very well on a weekly basis is Collide Church. Jump over to their Instagram page to see their “Volunteer of the Week” posts.

These are just a few simple ways you can use social media in your ministry. Be creative and be looking for ways to leverage the power of social media for your ministry.

Suggested Books: Going Social by Terrace Crawford and Social Media Guide for Ministry by Nils Smith (both of these books are a few years old so they may be outdated in some areas in regards to social media).

Advertisements

Top Posts from 2014

2014_updated_health_reform_timelineEvery December I like to share my top posts from that year. These are posts that I wrote during the year and had the highest views. Below are my top four posts from this year.

What Bruno Mars is Teaching Teens. Bruno Mars had a good year in music. He had some hits come out this year and also performed at the Super Bowl. In this post I talk about what one of popular songs Locked Out of Heaven teaches teens. It’s a catchy song but packs a distorted message of sex.

Using Instagram in Student Ministry. Because students are surrounded by and use social media constantly it is a wise thing for student pastors and youth workers to use social media in their ministries. In this post I share a few ways to use Instagram in a student ministry context.

Sobrr – What Parents Need to Know. Sobrr was an app that came out this year that gained some popularity. It’s far from competing with other social media app but it’s still an app parents need to be aware of. In this post I explain how Sobrr works and what parents need to be aware of.

What “Hot or Not” is Teaching Teens. Hot or Not is a pretty popular app among teens. However the whole idea of the app teaches teens that their worth and value is determined by what others think of them, especially their looks when it comes to this app. I explain more of that in this post.

I’ve enjoyed writing these posts this past year. I look forward to writing more posts this coming year.

Yik Yak – What Parents Need to Know

XP1PspM3There is an app that is has been growing in popularity among teens that parents need to be aware of called Yik Yak. In this post I want to share a few things parents need to know about this app.

How Does this App Work
Yik Yak is very much like Twitter but with some unique differences. On Yik Yak everything is anonymous. That is the big catch with this app. Users post what is called a “Yak.” A “Yak” must be 200 characters or shorter. Once a user post a “Yak” it is posted on a live stream. The other big catch with this app is that is location based. So the live stream of “Yaks” is made up of only users within a 10 miles radius of where you are. Users have the ability to reply to “Yaks” as well as “upvote” (like) or “downvote” (dislike) them. The two big things to remember about this app is that everything is anonymous and is location based.

Some Negative Things to Be Aware Of
There are a few negative things about this app parents need to be aware of. First, sexually explicit content is common on this app. For an example, when I downloaded this app and opened it up, three out of the first six “Yaks” on my feed were sexually explicit statements. I know some people will argue that sexually explicit content can be found on any form of social media but apps like this (and others like Snapchat and Whisper) make it easier for teenagers to view and share this type of content. A second thing parents need to be aware of is the cyberbullying risk that comes with this app. Like Ask.fm, since users can post anything as an anonymous user there is a huge opportunity for users to cyberbully other users. This will often happen through users replying to other users “Yaks.” Because of this, many schools, both high school and college, have banned this app. Yik Yak developers do use a technology called geofencing, which allows certain areas like schools to be “fenced” off to avoid cyberbullying. However, this doesn’t always work and is not always used which leads to continued cyberbulling on this app. The last thing I want to make sure parents are aware of with this app is the illusion of location privacy. Even though this app, and many others like it, ensure location privacy there are always ways for people to find out where other users are. This may not be easy to do and the average user will not be able to do it but it can be done. For an example, two teenage girls where arrested when they made threats about a campus shooting on this app. The two girls were tracked down by police and arrested. One article reminds us that “every digital device has an IP address that allows for it to be tracked.”

What Parents Should Do
Once parents are informed about this app and are aware of how it works as well as some of the negatives things that come with it, what should they do next? First and foremost parents must not be afraid to have an open conversation with their teenager about this app. Explain to them how it works if their teenager doesn’t know already (impressive them if they don’t) and talk to them about some of the negative things that come with using this app. Once parents have done this they will need to decide if this is an app they are ok with their teenager using or not. My suggestion for parents is to not let their teenager use this app. There isn’t really any point to it and there is no good way for parents to track what their teenager may be viewing or doing on this app. However, a parent could see what their teenager has posted as a “Yak” or their replies to other “Yaks.”

I’d encourage parents to also check out iparent.tv’s post on this app. They share some good insight on this app that would be worth checking out.

Sobrr – What Parents Need to Know

Sobrr-Life-in-the-moment-598x326Parents need to know what apps their teens are using on their smartphones. One of the apps that I have been telling parents about is Snapchat. Snapchat is one of the most popular apps out there right now for teens and parents need to know how it works and what some of the dangers are with it (click here to read about Snapchat). By the way, the whole idea behind Snapchat is not good. If you don’t believe me, click here and read this helpful article.

But that’s enough about Snapchat. There is a new app that just came out called Sobrr, which may gain popularity with teens shortly. It’s an interesting app that to teenagers will sound fun and exciting, but in the long run is not very healthy.

Sobrr is an app that is built on the whole idea of “living in the moment.” Sobrr basically does three major things. First, Sobrr users “vibe in the moment.” Vibes are basically things you and others post (what they call “moments”). Then you scroll through the current vibes to see what others are posting and can either “cheer” (same idea as a “like” on Facebook) or “pass.” The catch though is everything expires in 24 hours. So what you post and what others are posting will be gone in 24 hours. Completely gone. Second, Sobrr users can have “24 hour friendships.” Yep, you read it right, temporary friendships that last for 24 hours. However, if both people enjoyed their “24 hour friendship” they can choose to stay friends, but only if they both choose to do so. Third, Sobrr users can have “ephermal conversations.” Sobrr chatting is a one-time chat experience. You must read it before it expires. What’s the point of this? Sobrr says it “keeps the conversations free and in the moment.” You can click here to check out the Sobrr website and read more about it as well as watch a short video about it.

Why do parents need to be aware of Sobrr? It seems fun and not harmful. However, when you really step back and think about what this app is all about it’s not really that healthy for teenagers. A few things stand out to me about this app parents need to think about. First, Sobrr (much like Snaptchat) opens the door for teens to get involved in sexting. Sexting has gained a lot of popularity among teens because of apps like Snapchat (and of course because of texting) and Sobrr will do the same thing in making sexting easier and more accessible for teens. Because of the one-time chat feature and the fact things you say will expire, teens will be more likely to say things they wouldn’t in person or even in a normal online chatting session. Second, Sobrr cheapens real community. We are designed to be in relationships with other people. Community is necessary for us in how we have been designed. Sobrr redefines what friendships look like by making them just a 24 hour experience. Third, Sobrr will give teens a false sense of no accountability. In their minds, things they say and do on Sobrr will disappear in 24 hours so why would they think about using discernment or even hold back in what they do. However, parents, especially Christian parents, should realize this is not true. Even though what they do may disappear in 24 hours they will still give an account for it before God one day. In Romans 14:12, Paul reminds us, “So then each of us will give an account of himself to God” (ESV).

Parents, check out Sobrr. Don’t just take my word for it. Research the app yourself and talk to your teen about it if it comes up. Don’t just let your teen use apps like Sobrr without knowing about it first or having a conversation with them. You may even decide to not let them use this app at all.

Using Instagram in Student Ministry

instagram-logo-whiteOver the past few months I have been using Instagram more and more in our student ministry. For a long time Facebook was the best place to be for promoting events and connecting with students online. However, students are leaving Facebook and spending more time on Twitter and Instagram (click here to see how you can use Twitter in your student ministry). Even though I still use Facebook and Twitter in our student ministry, I am spending more time and putting more energy into using Instagram. I want to share with you a few thoughts on using Instagram in student ministry.

Create an Instagram profile for your student ministry. Everything I share from this point forward will be pointless if you don’t already have an Instagram profile. You may have a personal profile for yourself, but I would encourage you to make one for your student ministry. We have a Instagram profile for both our middle school ministry and high school ministry.

Promotion. The main way you can use Instagram in your ministry is for promoting upcoming events, series, and your student ministry in general. Whenever we start a new a series I will post the series graphic on our Instagram and invite students to join us for the start of that series. Also, when events are coming up I will use Instagram to promote it weeks leading up to the event. Not only series and events, but we use Instagram to simply get the word out about our ministry and when we meet. Every Tuesday morning, I post something on high school ministry Instagram inviting students to join us that night for our weekly gathering. I do the same every Wednesday morning for our middle school ministry. The best way to create a quality graphic for promoting things on Instagram is to use the app Over. It’s simple and easy to use.

Connect with students. I know connecting with students in person is way better than online, but let’s face it, we would be foolish to totally ignore the fact that we can effectively connect with students online as well. Instagram is a great place to do just that. This may be best done with your personal Instagram account instead of the student ministry account, but either way, connect with your students. “Like” their pics and even comment when it’s appropriate.

Post pictures and videos instantly from an event or during your weekly program. Whenever your in the middle of an event, retreat, mission trip, or weekly program, post a picture or video so others can see what’s going on. This is a great way for other students to see what your ministry is like. They may see a picture and want to come and check out your ministry! Also, this is a great way for parents to see pictures of their children and the ministry they are in. Plus, students will see pictures of themselves later on and generate some traffic as they “like” it and maybe comment on it.

Live pictures. There is this awesome program called Instafeed Live you can use to have Instagram photos be posted live on the screen at your event or weekly program. You simply create a hashtag for your ministry or an event then when students post a picture on Instagram with that hashtag in the caption it comes up on the screen. It will then live stream all the pictures that have posted with that hashtag. We used this at one of our events this past Fall and the students loved it!

You may be doing some of these things already, but if not, consider leveraging Instagram in your student ministry. Students are there and it’s a great place to get the word out about your ministry.