There is an app that is has been growing in popularity among teens that parents need to be aware of called Yik Yak. In this post I want to share a few things parents need to know about this app.
How Does this App Work
Yik Yak is very much like Twitter but with some unique differences. On Yik Yak everything is anonymous. That is the big catch with this app. Users post what is called a “Yak.” A “Yak” must be 200 characters or shorter. Once a user post a “Yak” it is posted on a live stream. The other big catch with this app is that is location based. So the live stream of “Yaks” is made up of only users within a 10 miles radius of where you are. Users have the ability to reply to “Yaks” as well as “upvote” (like) or “downvote” (dislike) them. The two big things to remember about this app is that everything is anonymous and is location based.
Some Negative Things to Be Aware Of
There are a few negative things about this app parents need to be aware of. First, sexually explicit content is common on this app. For an example, when I downloaded this app and opened it up, three out of the first six “Yaks” on my feed were sexually explicit statements. I know some people will argue that sexually explicit content can be found on any form of social media but apps like this (and others like Snapchat and Whisper) make it easier for teenagers to view and share this type of content. A second thing parents need to be aware of is the cyberbullying risk that comes with this app. Like Ask.fm, since users can post anything as an anonymous user there is a huge opportunity for users to cyberbully other users. This will often happen through users replying to other users “Yaks.” Because of this, many schools, both high school and college, have banned this app. Yik Yak developers do use a technology called geofencing, which allows certain areas like schools to be “fenced” off to avoid cyberbullying. However, this doesn’t always work and is not always used which leads to continued cyberbulling on this app. The last thing I want to make sure parents are aware of with this app is the illusion of location privacy. Even though this app, and many others like it, ensure location privacy there are always ways for people to find out where other users are. This may not be easy to do and the average user will not be able to do it but it can be done. For an example, two teenage girls where arrested when they made threats about a campus shooting on this app. The two girls were tracked down by police and arrested. One article reminds us that “every digital device has an IP address that allows for it to be tracked.”
What Parents Should Do
Once parents are informed about this app and are aware of how it works as well as some of the negatives things that come with it, what should they do next? First and foremost parents must not be afraid to have an open conversation with their teenager about this app. Explain to them how it works if their teenager doesn’t know already (impressive them if they don’t) and talk to them about some of the negative things that come with using this app. Once parents have done this they will need to decide if this is an app they are ok with their teenager using or not. My suggestion for parents is to not let their teenager use this app. There isn’t really any point to it and there is no good way for parents to track what their teenager may be viewing or doing on this app. However, a parent could see what their teenager has posted as a “Yak” or their replies to other “Yaks.”
I’d encourage parents to also check out iparent.tv’s post on this app. They share some good insight on this app that would be worth checking out.